“Italian products are increasingly being consumed on tables all over the world, with wine leading the way in a record that augurs well”.
Although the Covid pandemic on the one hand has affected the restaurant industry and created major trade difficulties, on the other hand it has made Italian food products stronger and more appreciated. Exports, in fact, increased by 11% for a total value of 52 billion Euros for the whole 2021. The main factors that have led to all this are essentially two: Italian victories in sports and music have given greater prestige to Made in Italy; Covid has changed the habits of consumers at global level, bringing them closer to healthy regimes such as the Mediterranean Diet.
According to ISTAT data, wine is the segment that has achieved the most important trends and has therefore driven the entire Italian agri-food export. This category has, in fact, generated a value of 7 billion euros and has seen a real boom for Italian sparkling wines, which have recorded a 29% increase in value.
“Among the main customers of Italian food are the United States, which is in second place with an increase of 15%, but there is also a positive trend in Germany, which ranks first among the countries importing Italian food with an increase of 7%, as well as in France, which is stable in third place. In fourth place is Great Britain where, however, sales are down 1% due to the difficulties linked to Brexit. Among the other markets, the Russian market has grown by 15% and the Chinese market by 31%”.